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Which? privacy policy

This policy explains how we use any personal information we collect about you.

Welcome to our privacy policy. Here at Which? we are committed to protecting your information when you use our services or buy our products. To find out more about Which? and who we are, please look at the 'About Us' section of our general terms.

For the purposes of the Data Protection Act 1998, Which? Limited is the registered Data Controller.  We are registered at the following address: 2 Marylebone Road, London NW1 4DF.

This policy explains how we use any personal information we collect about you when you use our websites or get in contact with us, save for when you use our Which? Mortgage Advisers service, a different privacy policy will apply. If you have any questions please call our customer services and we will be happy to help.

1. Your information

We, and the companies who work on our behalf, collect your information for the purpose of providing you with the products and services you purchase from us, for enhancing your online experience, and so we can better understand our customers and consumers in general.  This includes the information you give us, the information we acquire from third parties and which is generated by you – including your use of this website  and how you arrived at our website in the first place.  We also record calls for monitoring and training purposes.

We, and the ad companies which work on our behalf may serve you adverts on other websites about things which you’ve shown an interest in on our own website.   This is called retargeting advertising.  You can find out more about this and how to control it here

We know that out customers would like to easily find the content on our website that they’re most interested in, so we may tailor parts of our website and our communications to things which you’ve shown a previous interest in.  You can find out more about this and how to control it here.

We know that many of our customers like to communicate with their social networks while on our website – so we have the plugins and tools available to allow this.  This means social network companies may collect information on you from this site.  You can find out more about this here.

2. Your choices and legal rights

If you’ve previously indicated to us that you’d like to hear about the products and services of our group, or our campaigning work, we may contact you by post, telephone, email or SMS. You can change your preferences /unsubscribe  at any time – or just send us an email. We’ll action your request as soon as we reasonably can.

You can ask us for a copy of your information or to correct the information we hold on you at any time.  These aren’t your only legal rights – you can find out more about them on the Information Commissioner’s Office website.  You can also control how some companies collect information about you when you use this site:

3. The security of your information

We have controls and processes to minimise the risk of a data breach occurring.  In the event that a breach does occur, we will take appropriate steps to notify you if you are adversely affected and will try our best to minimise the impact.

4. Sharing your Information

We share your information with:

  • Companies who work on our behalf
  • Our company group
  • Government, law enforcement agencies, the courts and regulatory bodies when legally permitted to or where required to protect you
  • other specific companies where you have expressly consented

5. The use of cookies and other tracking technologies

We, and the companies who work on our behalf , use cookies and other tracking technologies on this website.  Please read our Cookie and Tracking Technologies Policy for more information.

6. Keeping your information

We will only keep information about you for as long as we need to and we take steps to ensure that any companies that process your information on our behalf do the same.

7. Changes to this Privacy Policy

We keep our privacy policy under regular review and will post any updated policy on our website.  We’ll flag anyupdates made in the current year here .  If you would like further information about the updates to our privacy policy, please contact us.

8. Contact us

If you have a question, complaint or query with regards to how we use your information, please contact us and we will do our best to resolve it as soon as possible.  If it’s a complaint concerning your data security and we have failed to deal with it to your satisfaction, you can log your complaint with Which?.

We take the quality of the service we provide seriously, and our calls are therefore recorded for monitoring and training purposes.